PUBLIC PREFERENCE ANALYSIS ON DENTAL HEALTH INSURANCE AT SARASWATI PEOPLE SCHOOL FOUNDATION DENPASAR Yohanna(1) , Ali Ghufron Mukti(2) , Julita Hendrartini(3)
Background: Yayasan Perguruan Rakyat Saraswati (Saraswati People School Foundation) is one of the eldest and greatest foundations in Bali that is operated in education sector. This foundation provides education from kindergarten level to College Institution. Dental Faculty that is under this foundation has been equipped with a Dental Hospital facility. The purpose of this study is to find out the people’s interest in this School Foundation to be a participant of dental health and service package insurance that they needed.
Methods: Two hundred and seven respondents were used as the study sample of an explorative and observational study with a cross sectional design. Qualitative data was used to obtain the information about the desired service package of dental health insurance by using Focus Group Discussion (FGD). The result of FGD was used as a base to develop the questionnaire about the service package of dental health insurance. Conjoint analysis was used to analyze the data.
Result: The highest preference of adult group (student) is 39.36. In general, the respondent assess the service package as the most important attribute in choosing dental health insurance package (28.42%), followed by service site (27.94), service provider official (22.25%) and premium (19.46%).
Conclusions: The interest to the dental health insurance in the surrounding of this School Foundation is medium, with the highest interest is the adult group (student). The most preferred package interest is package 4 (service provider official is dentist; service package is dental health education; periodic control; dental medical treatment; and the service location are Dental Hospital and Mobile Clinic; premium per person per month is Rp. 3.000) and the least preferred package is package 3 (service provider official are student and dentist; service package are dental health education and periodic control; the service location are Dental Hospital and Mobile Clinic; premium per person per month is Rp 5.000).
Keyword: interest, community of Saraswati People School Denpasar, health dental insurance.
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1) Fakultas Kedokteran Gigi, Universitas Mahasaraswati Denpasar
2&3) Minat Utama Kebijakan Pembiayaan dan Manejemen Asuransi Kesehatan, Universitas Gadjah Mada.